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Privacy Policy

Peekmeup (PMU) collects Customer Data from you in order to provide you with a safe, smooth, efficient and customized experience with PMU. The collection and processing of Customer Data enables PMU to provide services and products that are most likely to meet your needs and requirements. As such, this Privacy Policy (which is divided into three Parts – A, B & C) outlines PMU’s policy and responsibility in relation to the collection, processing and disclosure of your Customer Data.

At a glance
• Part A: General customer data privacy policy statement
• Part B: Privacy policy statement for customer data collected through our website and our mobile services facility
• Part C: Google analytics disclaimer

Part A: General customer data privacy policy statement

1. Types of Customer Data
The types of Customer Data that PMU collects depends on the circumstances of collection and on the nature of the service requested or transaction undertaken.
There are two broad categories of Customer Data that we collect at PMU:
• Individual Customer Data which is personal information that links back to an individual e.g., name, address, phone number and email address etc.; and
• Statistical Data e.g., number of passengers flown, hits to website. This is stored purely for analytical purposes, and is entirely anonymous. This information will not be stored to your customer record, and will only be aggregated for statistical analysis so that we can better understand PMU customer profile and improve PMU service offering.
For purposes of this policy statement, the phrase Customer Data includes individual and statistical data.

2. Purpose for collection, processing and disclosure

Generally, PMU collects Customer Data in order to fulfill the following purposes:
• Providing services to you such as processing a transaction e.g. making a purchase, providing messages through PMU’s mobile services application;
• Marketing and communicating with you in relation to products and services offered by PMU and service partners; and
• Security and legal compliance.
Processing and disclosure
PMU may process and disclose your Customer Data with and to third parties, such as but not limited to our suppliers, delivery companies, partners for the purpose of processing your product.

PMU shall use its best endeavors to ensure that its employees, officers, consultants, contractors and such other third parties mentioned above who are involved in the collection, processing and disclosure of Customer Data will observe and adhere to the terms of this Privacy Policy.

PMU may disclose your Customer Data to law enforcement agencies and government for security, for security purposes.

In addition, PMU may disclose Customer Data to our lawyers and legal advisors for establishing, exercising or defending our legal rights, or as otherwise authorized or required by law.

PMU will also reserve the right to share your Customer Data as is necessary to prevent a threat to the life, health or security of individual or corporate entities such as PMU. Further,
PMU may disclose Customer Data, as is necessary, to investigate suspected unlawful activities including but not limited to fraud, intellectual property infringement or privacy.

3. Transfer of information overseas
The PMU Head Office is based in Singapore. Customer Data may be transmitted to data storage facilities where we keep our central records. Your Customer Data is transferred for PMU to perform our contract with you. The Customer Data may also be transferred to our offices in other countries in connection with our performance of the contract with you.

4. Consent
Generally, in the course of PMU performing servicing functions such as making a purchase, personalizing a QR code or RFID, Customer Data will, by nature of the task or transaction, be provided by our customers to PMU. In such instances, consent will necessarily be implied from the Customer that they are agreeable to providing Customer Data in order for PMU to provide the requested or necessary service and/or product to them.
However, where required by law, PMU will adopt an ‘opt-in’ policy for attaining customer consent, in which event, express written consent will be sought from you when collecting your Customer Data e.g., signing a form or checking a box.
In addition, you are able to withdraw your express consent at any time by contacting PMU (see Section 10) or amending your Customer Data by logging on to your website account. (Note: this service only applies to PMU’s registered members and customers who have registered through our ‘website’).
PMU will not seek consent for Statistical Data as this is not linked to a customer record. For more information on collection and usage of Customer Data obtained from our ‘website’ and through our ‘mobile services’ facility, please refer to Part B.

5. Access
PMU may, upon your written request to our Customer Affairs Department (see Section 10), allow you to view your stored individual Customer Data. PMU reserves the right to charge a reasonable administrative fee for this service. In exceptional circumstances, PMU reserves the right to deny you access to your personal Customer Data and may provide an explanation as required by applicable laws.
Exceptional circumstances include where:
• An investigating authority or government institution objects to PMU complying with a customer’s request,
• The information may, in the exercise of PMU reasonable discretion and/or assessment, affect the life or security of an individual, and
• Data is collected in connection with an investigation of a breach of contract, suspicion of fraudulent activities or contravention of law.

6. Retention
PMU will retain your Customer Data for as long as it is necessary to fulfill the purpose for which it was collected, or as required by relevant laws.

7. Accuracy
PMU needs your assistance to ensure that your Customer Data is current, complete and accurate. As such, please inform PMU of changes to your Customer Data by contacting PMU and submitting your updated particulars to PMU in writing (see Section 10). If you are a PMU’s registered member or a registered website user, you may log onto your website account.

8. Security safeguards
PMU takes the security and protection of your Customer Data very seriously. As such, PMU uses procedural and technical safeguards to protect your Customer Data against loss or theft as well as unauthorized access and undue disclosure.

As an example of a procedural safeguard, PMU has implemented various authentication procedures internally and with our external service providers that will involve PMU requesting various personal particulars from you in order to verify your identity before PMU process your request for a particular service, product or transaction.

Examples of technical safeguards include encryption, “firewalls” and Secure Socket Layer (SSL). Further details of these technical safeguards for Customer Data collected through our website and our mobile services facility are set out at Part B below.

If, however, a customer does not take reasonable care to ensure the continued confidentiality and accuracy of their Customer Data, PMU will not be liable for any consequential misuse and/or fraud. If you have any concerns about security, you should contact PMU (see Section 10)…

9. Updates to the privacy policy
PMU will amend this Privacy Policy from time to time and the updated versions will be posted on our website and date stamped so that you are aware of when the Privacy Policy was last updated. Subject to applicable laws, the prevailing language of the Privacy Policy will be English. In the event of any inconsistency in interpretation between the English version and any translation of the Privacy Policy, this Privacy Policy statement in English will prevail.

10. Contact us
If you have comments or questions about this Privacy Policy statement, please contact PMU in writing at the address below referencing ‘Privacy Policy’:
Customer Affairs Manager
Peekmeup Customer Affairs Department
30 Cecil Street #19-08 Prudential Tower
Singapore 049712

Or email [email protected] referencing: Privacy Policy.

Part B: Privacy policy statement for customer data collected through our website and our mobile services facility

1. Security safeguards
PMU takes the protection of your Customer Data collected on our ‘website’. All Customer Data collected through our ‘website’, e.g., http://www.peekmeup.com are protected by a secure server. In addition, SSL (Secure Socket Layer) ensures secure transmission of data from the internet to our systems.
For example, when you transmit sensitive information such as credit card details through our ‘website’, such information will be automatically converted into codes before being securely dispatched over the internet.

To further secure the integrity of your internet transactions on our website, PMU also employs relevant software programs to monitor network traffic with a view to identifying unauthorized attempts to upload or change Customer Data, perpetuate fraudulent or illegal activities or otherwise cause damage. If such monitoring reveals evidence of possible abuse or criminal activities, such evidence may be provided to appropriate law enforcement authorities or agencies without notice to you.

To give you secure access to our online services, you can register with us using your email address and choose your own personal password. You should not share your membership and password and should always ‘log off’ once you have finished your session on the website as well as take the recommended precautions that ensure the safe and secure provision of our ‘mobile services’ facility.

As an additional security feature, PMU has implemented a time stamp showing the time you have been on our website and the last time you logged out. If you detect any anomalies you should inform PMU immediately (see Section 10 of Part A). PMU has also provided a lock out feature in the event you fail to log in successfully after a number of attempts. Also, if you leave our Website idle for a period of time, we will give you a ‘warning’ dialogue box giving you the option to end your session.

2. Cookies
Most website like ours uses cookies to enhance your online experience. Cookies are alphanumeric identifiers that are transferred to your computer’s hard drive from your web browser to recognize your preferences and to tailor content to you. The cookies do not contain your Customer Data (unless you specifically chose our “Remember Me” feature) but only Statistical Data which is entirely anonymous. Please refer to your browsers documentation to check if cookies have been enabled on your computer or to request not to receive cookies.

3. Clickstream data
In order to improve your online experience, PMU may track online behavior or clickstream data to advance your use of our web pages and track referrals from other website. Such data will not be stored to your customer record, and will only be aggregated for statistical analysis.

4. Links to other website
PMU provides you with links to other website for your convenience and information. Whilst PMU will protect your Customer Data on PMU website, PMU cannot control the policies of other sites we may link to, or the use of any Customer Data you may share with them. Please note that PMU Privacy Policy does not cover these other website, and PMU would recommend that you are apprised of their specific policies.

5. Minors
PMU cannot distinguish the age of persons who access and use its website. If a minor (according to applicable laws) has provided PMU with Customer Data without parental or guardian consent, the parent or guardian should contact PMU (see Section 10 of Part A) to remove the relevant Customer Data and unsubscribe them.

Part C: Google Analytics disclaimer

• Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies which are text files stored on your computer to help analyze your use of the website. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to a Google server in the USA and stored there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activities for website operators and providing other services relating to website activity and internet usage.
Google may also transfer this information to third parties where this is required by law or insofar as third parties process this data on behalf of Google. Google will never associate your IP address with any other data held by Google. You may refuse the installation of cookies by selecting the appropriate settings on your browser; however please note that if you do so you may not be able to use the full functionality of this website.
By using this website you consent to the processing by Google of data relating to you in the manner and for the purposes mentioned above. As a user of this website you hereby acknowledge that the operator of this website, their vicarious agents, their representatives, associated companies, chief executives, managerial staff, employees and their shareholders accept no liability in connection with the obtaining, transmission, processing and analysis of the above-mentioned data for which reason no claims for compensation can be asserted against these natural persons and legal entities.